Recommendation Engines: Making Better Choices

One of the most telling traits of the companies of the new digital era is the ability to deliver actionable recommendations. More often than not, the competitive advantage of these digital-first companies is correlated to the accuracy of recommendation engines. Think about companies that have revolutionized their respective industries. Whether it’s Netflix, Spotify or Amazon, all of them have originally made recommendation engines as their main tool for customer engagement and loyalty. The way Spotify can discover new music that you will enjoy with unprecedented accuracy and without any visible input of yours is what made it stand out from…...